The second year undergraduates of the Industrial Information Technology (IIT) degree program have organized the Marketing Day of UWU which is named as ‘Emporia 2020’ for the third consecutive time under the course unit of Principles of Marketing. The grand event was held on 09th January 2020 at Uva Wellassa University.
The purpose of organizing such event is to give the practical exposure for the undergraduates regarding the marketing mix. The undergraduates have grouped in to eight and each group has to present their own product which they have identified through a market survey. Together with the Information Technology, the undergraduates have developed their own website in order to do their promotional campaigns in a new way. The event has encouraged and refreshed the both staff and students along with the joy and the rewards for the effort.