The Faculty of Management, Uva Wellassa University recently signed a Memorandum of Understanding (MoU) with Sri Lanka Institute of Marketing (SLIM), to offer a gold medal and a scholarship for the Bachelor of Business Management in Entrepreneurship and Management degree programme. The MoU was signed by SLIM Treasurer/Chairman, Dr. Jayantha Dewasiri and the Vice chancellor of Uva Wellassa University, Professor Jayantha Lal Rathnasekera on behalf of the respective organizations. Ms. Y.M.C. Gunaratne, Head of the Department of Management Sciences and Prof. P.I.N Fernando, Professor in Management were represented the Department in this historical occasion.
The MoU is valid for a period of five years from the date of execution (24th February 2021). SLIM will offer a gold medal and a 100% scholarship for the Postgraduate Diploma in Marketing Management for an outstanding performance of the best student of BBM in Entrepreneurship and Management degree programme based on the results of marketing stream. Through this agreement, numerous benefits will be generated to the graduates of Entrepreneurship and Management degree programme in Uva Wellassa University. Therefore, the graduates will be granted attractive exemptions for professional Post-Graduate Diploma programmes offered by the Sri Lanka Institute of Marketing.
Furthermore, SLIM will facilitate the staff members and students of Faculty of Management, Uva Wellassa University to participate in workshops, seminars and training organized by SLIM, so as to benefit from the participation of eminent personalities in Business and Marketing at a concessionary rate. Also the Faculty of Management will permit SLIM to be engaged in activities like presentations at events, career guidance programmes and guest sessions organized by the University.
The Vice-Chancellor of the Uva Wellassa University, Professor Jayantha Lal Ratnasekera stated, “It is indeed a great pleasure to join hands with the national body for marketing in enhancing professional competencies of our management graduates. I strongly believe that national universities should collaborate with the professional institutions for an academic and professional integrity which may help to reduce the discrepancies within the academia and the industry.
SLIM Chairman of Research and Education Dr. Jayantha N Dewasiri stated, “SLIM has always campaigned for high professional standards, greater recognition for the profession and marketing excellence in Sri Lanka through education, training and development. SLIM has been recognized as one of the finest professional educational institutes which has produced many highly competent marketers to benefit the nation. Through this collaboration with one of the best marketing faculties in the country, we aim to continue this service and produce highly trained professionals and excellent marketers in the nation.