The “Team INICIO” from the Department of Information and Communication Technology, Faculty of Technological Studies of Uva Wellassa University has secured first place under the “Best Marketing” category at Pathfinder 3.0. The event, organized by the NexGen Marketers Association of Uva Wellassa University aimed to develop video commercials that would help revive Sri Lanka’s economy amidst the current crisis.
The competition consisted of two categories: “Made in Sri Lanka” Products, Services, and Businesses (SME), and “New Products, Services, Inventions, Innovative Ideas & Concepts, and Solutions”. INICIO chose to focus on the “Made in Sri Lanka” category, specifically utilizing Herbal Porridge powder for their project.
The team comprised of Isuru Dhananjaya, Pawani Bhagya, Abishek Haththakage, Sahan Madushka and Layan Yasoda who worked diligently to create a compelling one-minute advertisement showcasing the benefits and uniqueness of the Herbal Porridge powder. Their advertisement captivated the judges’ attention, ultimately earning them the top spot in the Best Marketing category. The recognition received by the INICIO Group will undoubtedly serve as an inspiration for other aspiring marketers and entrepreneurs.
Pathfinder 3.0 provided an excellent platform for students to demonstrate their marketing skills and innovative thinking. INICIO’s success not only highlights their exceptional abilities but also showcases the potential of Sri Lanka’s youth to contribute to the nation’s economic growth.
As a department, we wish all the very best to the winning team !!!
It is with deep sorrow that we inform the unfortunate demise of Mr. Nimal Dabare, President of the Badulla Business Society and a respected member of the Uva Wellassa University Council. Mr. Dabare’s association with Uva Wellassa University as a member of the Council has been invaluable. His wisdom, guidance, and unwavering support have played a pivotal role in shaping the strategic direction of our university.
On behalf of the entire UWU family, we express our deepest sympathies to Mr. Dabare’s family, friends, and colleagues during this difficult time.