Tel: +94 55 2226622

Ms. Fathima Fasana


Ms.-fasana_2018

Ms. Sanoon Fathima Fasana
Lecturer (Probationary)

Email : ffaz82@gmail.com
Telephone Office : (+94) 552226679

Educational Qualifications

BBM in Entrepreneurship and Management (Uva Wellassa University)
MBA – (University of Peradeniya)

Research Interests

Entrepreneurship Behaviour and Well Being
Innovation and Commercialization
Organizational Psychology
E-Business

Find me on
Google Scholar
Researchgate

Awards and Scholarships

  • AHEAD PhD Scholarship Award

Publications

Articles Published at Peer Reviewed International Journals

1. Fasana, S. F., & Haseena, A. G. (2017). Promotional Mix as the Strategic Tool for Improving Brand Equity (A Case in Franchise Fast Food Restaurants in Sri Lanka). International Journal of Engineering and Management Research (IJEMR), 7(6), 6-11.
2. Kumara, J.W.N.T.N., & Fasana, S.F. (2018); Work life conflict and its impact on Turnover intention of Employees: The Mediation Role of Job satisfaction ; International Journal of Scientific and Research Publications (IJSRP) 8(4) (ISSN: 2250-3153), DOI: http://dx.doi.org/10.29322/IJSRP.8.4.2018.p7666

Extended Abstracts Publications at Conference Proceedings

1. Mendis, B.V.G., & Fasana, S.F., (2015), Relationship of Job Satisfaction and Organizational Commitment: A field Study in Insurance Sector, Proceedings of the Research Symposium, Uva Wellassa University, p20-22
2. Rathnayake R.M.D.M., & Fasana, S.F., (2015), Impact of job satisfaction on organizational citizenship behavior; special reference to licensed commercial banks in Colombo, Proceedings of the Research Symposium, Uva Wellassa University, p32-34

Abstracts Publications at Conference Proceedings

1. Fasana, S.F., & Sutha, J, (2010), Empirical Study of Employee Rewards System and its impact on Behavioral Outcomes of Employees: with Special Reference to Private Commercial Banks in Badulla Urban Area, Proceedings of Research Symposium, Uva Wellassa University, p72
2. Fasana, S.F., & Haseena, A.G., (2016) A Study on Perceived Promotional Mix on Brand Equity: with Special Reference to Franchise Fast food Restaurants in Colombo District, Proceedings of the International symposium on Tourism Economics and Hotel Management , p 17
3. Bandara, H.M.T.D., Fasana, S.F., & Gunaratne, Y.M.C., (2018), Impact of firm’s adaptation of eco-friendly product innovations on firms performance, Proceedings of International Research Symposium, Uva Wellassa University, p189
4. Perera, H.L.H., Fernando, P.I.N., & Fasana, S.F., (2018), Impacts of perceived integrated marketing communication (IMC) mix on customers purchase intention of green products (with special reference to FMGC sector in Sri Lanka), Proceedings of International Research Symposium, Uva Wellassa University, p192
5. Manchanayake, M.A.S.R., Fasana, S.F., & Kulathunga, K.M.M.C.B, (2018), The impact of organizational learning culture on organizational citizenship behaviour in apparel industry in Sri Lanka (with special reference to Gampaha, Proceedings of International Research Symposium, Uva Wellassa University, p193
6. Perera, M.S.A., & Fasana, S.F., (2018), Motivational factors that induce Sri Lankan IT undergraduates to engage in E-Lancing, Proceedings of International Research Symposium, Uva Wellassa University, p196
7. Milinda, H.K.K., & Fasan, S.F., (2018) Barriers in the commencement of One’s own business: with special reference to Hospitality and Tourism Graduates in Sri Lanka, Proceedings of International Research Symposium, Uva Wellassa University, p351
8. Goonawardena, R.A., Fasana, S.F., & K.M.R. Siriwardana, Study on Entrepreneurial Intention among Undergraduates and Graduates Specialized in Entrepreneurship; A case of Sri Lanka, Proceedings of International Research Symposium, Uva Wellassa University, p104
9. Jayananda, S.C.S., Fasana, S.F., & Kulathilake, C.J.P., (2017), Impact of Brand Image towards Customer Retention in Mobile Telecommunication Industry, A Study on Determinants of Commercialization Intention of Inventors: Study of Sri Lankan Invention Award Winners, Proceedings of International Research Symposium, Uva Wellassa University, p107
10. Bowala, B.M.U.I.B., Fasana, S.F., & Wachissara, P., (2017) A Study on Determinants of Commercialization Intention of Inventors: Study of Sri Lankan Invention Award Winners, Proceedings of International Research Symposium, Uva Wellassa University, p108
11. Shehansi, N.B.A.H., Fernando, P.I.N., & Fasana, S.F., (2017), Impact of Private Label Branding towards Consumer Buying Behaviour, Proceedings of International Research Symposium, Uva Wellassa University, p113
12. Liyanage, S.D., & Fasana, S.F., (2017), Impact of Self- Efficacy of Small and Medium Sized Enterprise Owners and Firm Performance, Proceedings of International Research Symposium, Uva Wellassa University, p120
13. Heenatigala, H.M., Fasana, S.F., & Fernando, P.I.N., (2017), The Impact of Emotional Intelligence on Occupational Stress: A Study in the Healthcare Industry in Sri Lanka, Proceedings of International Research Symposium, Uva Wellassa University, p123
14. Kumara, J.W.N.T.N., Fasana, S.F., & Wachissara, P., (2017), Impact of Work life conflict on Turnover intention: The Mediation Role of Job satisfaction, Proceedings of International Research Symposium, Uva Wellassa University, p126
15. Senavirathna, S.M.V.G.M.S., Fasana, S.F., & Kulathunga, K.M.M.C.B., (2017), Impact of Self-construal on Job engagement, Proceedings of International Research Symposium, Uva Wellassa University, p123
16. Pankaja, A.C.P., Fasana, S.F., & Gunarathna, Y.M.C., (2017), Influences of Corporate Brand Image on Customer Loyalty; the Mediation Role of Customer Perceived Value and Customer Satisfaction, Proceedings of International Research Symposium, Uva Wellassa University, p138
17. Nirupamala, G.D.P., Fernando, P.I.N., & Fasana, S.F., (2017), Assessing the Impact of Sustainable Business Practices on Tourist Perception in Small and Medium Scale Hotels, Proceedings of International Research Symposium, Uva Wellassa University, p207
18. Deshani, Y.G.A.S., & Fasana, S.F., (2016), The effect of Work-family Conflict on Organizational Commitment of Managerial Level Employees, , Proceedings of Research Symposium, Uva Wellassa University, p141
19. Rangika, S.G.S., & Fasana, S.F., (2016), Impact of Employee Engagement on Turnover Intention, Proceedings of Research Symposium, Uva Wellassa University, p142
20. Alan, S.T., Fasana, & S.F., A study on Effect of Team Leader’s Personality Traits on Team Performance : With the Special Reference to Apparel Industry in North Province, Proceedings of Research Symposium, Uva Wellassa University, p143
21. Waduge, T.L., & Fasana, S.F., (2016), Impact of Work Life Conflict on Turnover Intention. (Special Reference to Software Engineers in IT industry Sri Lanka, Proceedings of Research Symposium, Uva Wellassa University, p154

Position held /Appointments

  • AHEAD Activity Coordinator, Faculty of Management
  • Industrial Training Coordinator, Faculty of Management
  • Research Coordinator, Dpt of Management Sciences
  • Resource Person for workshops
  • Activity Coordinator, IRCUWU 2019
  • Track Coordinator, IRCUWU 2019
  • UBL Faculty Coordinator

Employment History

  • Temporary Demonstrator from 02/05/2011 to 14/10/12
  • Temporary Lecturer from 15/10/2012 to 28/02.2013
  • Lecturer (Probationary) Since 01/03/2013