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JMTR – Volume 1 Issue 02


Volume 01 Issue 02

TABLE OF CONTENTS

01.The Effect of Ethnocentrism and Patriotism on Consumer Preference (Special Reference to Handloom Products in Sri Lanka)

1Y.K.H. Dinesha Costa, 2Dr.P. Imali.N. Fernando, 3Ms.Upeksha. A.S. Yapa

INFORMATION

Journal Title: Journal of Management and Tourism Research
Volume : 1
Issue : 2
Page : 1 – 20
Submitted: October 19, 2018; Revised: December 20, 2019; Accepted: December 28, 2018
Correspondence : dineshac8@gmail.com

ABSTRACT

Practitioners in marketing impulse of understanding consumer behaviors than before. Recent studies showed that consumer’s enthusiasm towards foreign brands was declining. One explanation for such changes may be patriotic, nationalistic or ethnocentric behaviors of consumers. Therefore, the objective of this study to identify the effect of ethnocentrism and patriotism on consumer preference for handloom products with special reference to western province Sri Lanka. A sample of 150 consumers was randomly selected who bought handloom products from handloom outlets in Western Province. Multistage sampling technique was applied for the study. Primary data was collected through a questionnaire. Regression, correlation techniques and Statistical Packages for Social Science version 23.0 software were used to analyze the data. The result revealed that the ethnocentrism and patriotism have positive effect on consumer preference for handloom products. Further, findings conclude that handloom consumers in Western Province ethnocentric to domestic handloom products according to the Consumer Ethnocentric Tendency Scale. This study recommends handloom manufacturing firms to develop their marketing strategies with using nationalism promotional strategy and remind consumers to have a sense of ethnocentrism.

Keywords: Consumer Ethnocentrism, Consumer Patriotism, Consumer Preference, Consumer Ethnocentrism Tendency Scale.

02. A Study on the Impact of Effective Succession Planning Practices on Employee Retention of Private Business Organizations in Sri Lanka

1W.A.D.N Poornima, 2J. Sutha, 3K.J.T Perera

INFORMATION

Journal Title: Journal of Management and Tourism Research
Volume : 1
Issue : 2
Page : 21-33
Submitted: October 22, 2018; Revised: December 19, 2018 ; Accepted: December 28, 2018
Correspondence : nimashapoornima12@gmail.com

ABSTRACT

In recent time business organizations have recognized an Effective Succession Planning concept as one of the key aspect of managing the employee’s retention. The research was studied about an Impact of Effective Succession Planning practices on Employee’s Retention with special reference to private business organizations in Sri Lanka. The researcher conducted a field survey and collect data across 100 middle- level managers in top ten private organizations according to the LMD report 2017. Standard version questionnaire was used as a data collecting technique and utilized a convenience sampling method to select the sample. Data analysis was done according to the research objectives by using descriptive statistics, correlation, simple regression, and multiple regression analysis with support of SPSS 21version. According to the data analysis results, employees were almost agreed with the existing effective succession planning practices utilized in each particular organization. Performance Goal Orientation moderator was strong positively correlate with Effective Succession Planning practices and Employees Retention. Researcher proved there is a positive impact from Effective Succession Planning practices to the Employees Retention. Management Involvement and Diversity Management are the highest and lowest contributory dimensions on employee retention respectively. Final objective resulted there is no more interaction by Performance Goal Orientation moderator to the relationship among Effective Succession Planning practices and Employee Retention. Effective succession planning practices mostly affect for the employee retention and researcher suggested managers to select a most appropriate type of succession practices in business context. The results provide various implications for fill the knowledge and empirical gap within the research context. Finally, it will contribute the top level managers and as well as future researchers in the same research area.

Key Words: Employees Retention, Effective Succession Planning Practices, Performance Goal Orientation

3. Emotional Intelligence and its Impact on Entrepreneurial Intention; the Role of Psychological Capital as a Mediator (With Special Reference to Entrepreneurial Undergraduates of Sri Lanka)

1A.R.F.Nuha, 2S.F. Fasana

INFORMATION

Journal Title: Journal of Management and Tourism Research
Volume : 1
Issue : 2
Page : 34-58
Submitted: October 23, 2018; Revised: December 24, 2018 ; Accepted: December 28, 2018
Correspondence : arfnuha@gmail.com

ABSTRACT

Entrepreneurship plays an important role in economic prosperity and social stability of any country. Fostering entrepreneurship among students has become an important topic worldwide. Dependent mentality of students that has been anchored in the minds from the initial stage is a huge hindrance for entrepreneurship within the country. Universities have amended the curriculums and have taken measures to enhance an entrepreneurial culture, but the outcomes seems to be very slow. Even though this study and the previous studies reveal that a higher percentage of Undergraduates are willing to be entrepreneurs, there is a very low evidence that at least a majority of them have pursued their career as entrepreneurs after graduation. This study identifies the emotional intelligence and its impact on entrepreneurial intention with psychological capital as a mediator with special reference to entrepreneurial undergraduates of Sri Lanka. A sample of 160 undergraduates of the four main entrepreneurship degree offering universities were selected in terms of stratified sampling. Primary data were collected by using a structured questionnaire. Researcher found that there is a significant relationship between emotional intelligence and entrepreneurial intention, a positive and a significant relationship of psychological Capital with emotional intelligence and with entrepreneurial intention. It is clear that, Entrepreneurial undergraduates should be given proper exposure to engage themselves in activities that enhance their emotional intelligence and psychological capital that creates a mental stability to cope with challenges and to pursue their entrepreneurial intentions. This study provides an insight for the policy makers and academics to a novel direction of the curriculum.

Key words: Emotional Intelligence, Entrepreneurial Intention, Psychological Capital, Undergraduates

4. Impact of English Language Skills On Youth Unemployment Duration in Vocational Education: A Case Study of Youth Trained in VETA in Colombo District

1W.A.D.S.K. Wijesinghe, 2D.M.R.S. Dissanayake,

INFORMATION

Journal Title: Journal of Management and Tourism Research
Volume : 1
Issue : 2
Page : 59-70
Submitted: November 19, 2018; Revised: December 25, 2018 ; Accepted: December 28, 2018
Correspondence : dissanayakedmrs@gmail.com

ABSTRACT

Youth unemployment is one of the major problems encountered by the developing countries. Vocational Education and Training (VET) is one way of addressing this issue. Therefore this study investigated the influence of English Language skills on youth unemployment duration. It focused on youth trained in Vocational Education and Training Authority (VETA) and critically looked at the influence of English Language skill on youth unemployment duration, variations of vocational courses under the Hotels and Tourism field among three years, effect of training duration and courses on the occupation and language problems and challenges facing youth in getting jobs. A questionnaire was used to collect primary data while secondary data was collected through document analysis. A Sample of 120 respondents were drawn through stratified sampling technique. Data were analyzed using STATA 13.0 version. Survival data analyze technique was used as the statistical tool to determine the youth unemployment duration with the help of cox regression to determine factors influencing youth unemployment duration and stratified log rank test was used to compare the effect of the English Language skills on unemployment duration and descriptive statistics were used to determine the effect of language problems and challenges on youth unemployment duration. The study finding revealed that, unemployment duration for trainees in Hotels and Tourism field is mainly due to the poor performance in English language skills mainly the speaking and writing skills.

Key words- English Language skills, Vocational Education and Training, Unemployment.

5. The Contribution of Tourism Income for the Economic Growth of Sri Lanka

1Ruwan Ranasinghe, 2M.G.P. Sugandhika

INFORMATION

Journal Title: Journal of Management and Tourism Research
Volume : 1
Issue : 2
Page : 71- 92
Submitted: November 20, 2018; Revised: December 25, 2018 ; Accepted: December 28, 2018
Correspondence : ruwan.fm@gmail.com

ABSTRACT

Youth unemployment is one of the major problems encountered by the developing countries. Vocational Education and Training (VET) is one way of addressing this issue. Therefore this study investigated the influence of English Language skills on youth unemployment duration. It focused on youth trained in Vocational Education and Training Authority (VETA) and critically looked at the influence of English Language skill on youth unemployment duration, variations of vocational courses under the Hotels and Tourism field among three years, effect of training duration and courses on the occupation and language problems and challenges facing youth in getting jobs. A questionnaire was used to collect primary data while secondary data was collected through document analysis. A Sample of 120 respondents were drawn through stratified sampling technique. Data were analyzed using STATA 13.0 version. Survival data analyze technique was used as the statistical tool to determine the youth unemployment duration with the help of cox regression to determine factors influencing youth unemployment duration and stratified log rank test was used to compare the effect of the English Language skills on unemployment duration and descriptive statistics were used to determine the effect of language problems and challenges on youth unemployment duration. The study finding revealed that, unemployment duration for trainees in Hotels and Tourism field is mainly due to the poor performance in English language skills mainly the speaking and writing skills.

Key words- English Language skills, Vocational Education and Training, Unemployment.