Volume 06, Issue 01
TABLE OF CONTENTS
01. Do Satisfied Tourists Return? Analyzing Revisit Patterns of Inbound Visitors to Mihintale Heritage Site, Sri Lanka
DMC Dassanayake
INFORMATION
Journal Title: Journal of Management and Tourism Research
Volume : 6 Issue : 01
Page : 1- 19
DMC Dassanayake
Department of Tourism and Hospitality Management, Faculty of Management Studies, Rajarata University of Sri Lanka.
ABSTRACT
Heritage tourism holds a significant place in Sri Lanka’s tourism sector, with the Mihintale heritage site distinguishing itself due to its dual heritage and religious significance. This research explored the determinants of inbound tourists’ satisfaction at the Mihintale site and investigated the relationship between satisfaction and their revisit intentions. Employing a quantitative approach, data were collected from the Mihintale heritage site using a structured questionnaire, yielding 221 valid responses for subsequent analysis. PLS-SEM results indicated that the site’s distinctiveness, heritage characteristics, and calibre of facilities and services were strongly associated with tourist satisfaction. However, satisfaction’s efficacy as a predictor for revisit intention was found to be limited. This study also discusses the broader theoretical and managerial implications derived from these findings.
Key Words : Heritage characteristics, Heritage tourism, Revisitation, Satisfaction